Having a professional, functional website that reflects your brand is so important. It may seem like a big upfront investment, but getting your website right the first time will save you money in the long term.
Have you been mulling over creating a new website for your business? Whether you’re looking for a re-design of your existing site, a transition from one website platform to another, or starting a brand new website from scratch, here’s a rough guide on what to budget, and where to spend your money.
Professional photography is so important when it comes to your website. Photographers all have their own unique style so make sure you look through their portfolio and pick one whose work suits your aesthetic.
For a product-based business, I’d recommend a budget of approximately $700 – $1,000 for professional, styled photography. You’ll be able to use these images on your socials too, so you’ll definitely get bang for your buck.
A website redesign is a good opportunity to rebrand too. If you’re not stoked with your branding, this is a great opportunity to get super professional and get a brand guide created for your business.
Branding is not just a logo. Think colours, fonts, tone of voice, the whole she-bang. Budget a minimum of $899 for your new branding from a reputable designer.
Web Design / Redesign
Once you’ve set yourself up for success with beautiful imagery, and killer branding, it’s time to find a suitable web designer or developer.
Want to know the difference between a web designer and web developer? Click here to find out.
As with your photographer and branding expert, make sure you check out your web designer / developer’s portfolio to ensure their style works with your brand. When comparing quotes, look at what is included, for example, Facebook pixel installation, mobile responsive design, Google Analytics set up, and Search Engine Optimisation are words to look for on the quote.
Web designer pricing can vary greatly, my web design / redesigns start from $1,499 + GST and I specialise in WordPress and Shopify website design.