WEBSITE REDESIGN – L’UANA & CO.
Background: Daniela from L’UANA & Co. approached me as she wasn’t happy with her current website and how it reflected her brand. After chatting through what she wanted in a website, I sent through some options including a whole new website via Shopify, or a refresh on the WordPress platform which the previous website was on. Having already invested a lot of money, Daniela was understandably cautious about throwing more money at a website. I switched Daniela to a self-hosted WordPress website which automatically saved her hundreds of dollars per year. The Design: Based on the look & feel that Daniela was after, I created L’UANA & Co.’s beautiful new site including web banner design, all product descriptions and written content.
WILL YOU ACCEPT THIS ROSÉ – ACCOLADE WINES
Background: The independent liquor industry is a highly competitive space, but despite Big Box liquor stores squeezing margins from the little guys, the Indies are holding their own. Gifting is a HUGE opportunity any time of the year, but particularly for Mother’s Day when people spend just over $50 on their Mum, and take her out for a nice meal. The Concept: I combined Australia’s obsession with The Bachelor, and their obsession with rosé into the perfect gift box, just in time for Mother’s Day. This was an exclusive to one of Accolade Wines biggest Key Account groups, Star Liquor. I engaged Rebecca from Inkwell Studio to bring my idea to life, and she completely nailed the design. Images by Florence James Collective.
BRAND CAMPAIGN – SHARP MOTOR GROUP
Background: The ongoing concern for this local car dealership was leakage of customers from their PMA who were driving north to a competing dealership. The brand video poked fun at this habitual drive north, battling traffic and an all round stressful experience, vs driving south, where all the best beaches and cafes are, and the experience is better overall. The Campaign: The campaign encompassed a series of teaser videos, with a brand video that resonated with the target audience. It was supported with a top 10 of written content “Top 10 Good Things That Happen When You Go South” and local PR around a Rabbit Rescue Adoption Day at the dealership.https://vimeo.com/214787299
Wine on Tap Testimonial Video – Accolade Wines
Background: Accolade Wines were looking to drive their Wine on Tap offering. When we heard about the success that Hotel Brunswick had experienced with Wine on Tap, we were blown away. The stats were compelling, there were huge environmental benefits, consumers were trading up, and everyone was happy. A customer testimonial video, as opposed to a corporate sales pitch, was a no brainer. This video was rolled out nationally as a sales tool to help communicate the benefits of Wine on Tap, straight from the mouth of a very happy Accolade Wines customer.
COMPANIES I’VE WORKED WITH
Over the years I’ve helped businesses in all sorts of industries including automotive, retail, clothing, non-profit organisations and wine & spirits. Organisations I’ve worked with include: