Client – Belle & Grace Boutique
Background: Belle & Grace Boutique design beautiful linen covered pregnancy and milestone journals and milestone cards. Their previous website was letting them down in terms of the premium nature of their product. Their previous Shopify site was quite sterile, there as no clear call to action above the fold, and the imagery didn’t reflect the premium quality of their products.
The Design: I engaged the services of Jesse from Florence James Collective for a shoot to update Belle & Grace Boutique’s website imagery. This made a HUGE difference in beautifully showcasing the product range in a warmer, more engaging setting, while still keeping on brand with the Belle & Grace Boutique aesthetic. In order to improve the customer experience, I made some changes to the home page layout, menu navigation and categorisation of products. I also tweaked the product descriptions and ensured that all images were Search Engine Optimised across the entire Shopify website.
Work completed: Website redesign