Client: Sharp Motor Group
Background: The ongoing concern for this local car dealership was leakage of customers from their PMA who were driving north to a competing dealership. The brand video poked fun at this habitual drive north, battling traffic and an all round stressful experience, vs driving south, where all the best beaches and cafes are, and the experience is better overall.
The Campaign: The campaign encompassed a series of teaser videos, with a brand video that resonated with the target audience. It was supported with a top 10 of written content “Top 10 Good Things That Happen When You Go South” and local PR around a Rabbit Rescue Adoption Day at the dealership.