Background: The independent liquor industry is a highly competitive space, but despite Big Box liquor stores squeezing margins from the little guys, the Indies are holding their own. Gifting is a HUGE opportunity any time of the year, but particularly for Mother’s Day when people spend just over $50 on their Mum, and take her out for a nice meal.
The Concept: I combined Australia’s obsession with The Bachelor, and their obsession with rosé into the perfect gift box, just in time for Mother’s Day. This was an exclusive to one of Accolade Wines biggest Key Account groups, Star Liquor. I engaged Rebecca from Inkwell Studio to bring my idea to life, and she completely nailed the design.
Images by Florence James Collective.